SunOnline
17 January 2002
SunOnline - SunOnline Limited, a wholly owned subsidiary of Sun International Hotels Limited, a leading international resort and gaming company, and lastminute.com, the online provider of travel and leisure solutions, today announced a partnership to provide online casino gambling to the over 2 million UK registered users and other visitors to the lastminute.com site.
Sun International will use its extensive knowledge of the global gaming consumer and unique Casino Atlantis Online product to provide secure gambling to lastminute.com users.
Links will be provided on the lastminute.com web site and will allow customers to click straight through to Casino Atlantis Online. In addition, the casino product will be promoted via the "staying in" section on the lastminute.com site and to lastminute.com subscribers.
Tobin Prior, CEO of SunOnline commented, "We are confident that Casino Atlantis Online will appeal to lastminute.com's customers who are attracted to similar products on the site and are accustomed to transacting online.
"Clicking through to Casino Atlantis will be a virtual trip to our flagship resort and casino in the Bahamas of the same name, and the next best thing to organising a last minute trip there. lastminute.com is one of the most-visited travel sites in Europe and, as such, an excellent place for SunOnline to have a presence."
Helen Baker, UK Managing Director of lastminute.com said, "We are always looking for new revenue streams that are relevant to our brand and of interest to our customers and gambling fits our offering well as part of the recently launched "staying-in" section.
"SunOnline is a market leader when it comes to providing safe, keenly regulated and fair online gambling and we are pleased to partner with them in offering this new product to visitors to the lastminute.com site."