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Caesars Sportsbook Debuts Universal Digital Wallet in Nevada

Caesars Entertainment on a mobile deviceCaesars Sportsbook has introduced a universal digital wallet within its mobile app for users in Nevada, aiming to streamline the customer experience across multiple regions. This new feature allows players to manage their funds and rewards seamlessly across 19 US jurisdictions. The launch is part of Caesars’ strategy to create a unified and consistent customer experience.

Enhanced Mobile Wagering Experience

Caesars Entertainment has launched an enhanced version of its mobile sports betting app in Nevada, featuring a universal digital wallet for seamless account management and transactions. This new feature lets Nevada customers view and manage their funds and Caesars Rewards credits in one place, with seamless access across the 19 states where Caesars Sportsbook operates.

“The launch of our universal wallet in Nevada is a significant step forward and a long-anticipated enhancement that brings greater convenience and connectivity to our mobile app. With this update, sports bettors who visit Nevada and our world-class destinations on the Las Vegas Strip or beyond can enjoy a consistent experience wherever they go.” – Eric Hession, President of Caesars Digital

The app now features same-game parlays, player props, live betting, and access to live-streamed events. Users with accounts from other states can enable the new functionality in Nevada by verifying their account at a Caesars Sportsbook venue.

A Small Inconvenience

Mobile betting has become popular mainly because it’s convenient. In most states, people can sign up and add money to their accounts using a computer or smartphone. Once the money is in their account, they can place bets immediately.

But Nevada is different. To open a new mobile betting account, people must register in person. This means anyone wanting to bet on their phone must visit a casino and complete the sign-up paperwork first.

Caesars Sportsbook’s digital wallet update in Nevada doesn’t get around that rule. Instead, it works within it. The company made it clear, stating that if someone has an account from another state and wants to use it in Nevada, they must still visit a Caesars casino in person to activate it.

Nevada’s in-person registration rule is often seen as a hurdle that slows the growth of mobile sports betting in the state. It’s also believed to be one reason why states like nearby Arizona are catching up to Nevada in sports betting revenue.

On the Positive Side

There’s a bit of good news for Caesars Sportsbook users from outside Nevada who find the in-person activation rule frustrating. Since Caesars Entertainment is the second-largest operator on the Las Vegas Strip, there are plenty of Caesars sportsbooks where out-of-state visitors can easily activate their mobile accounts.

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