DraftKings Launches Responsible Gaming Education Month Campaign

By Matt Speakman,
Betting Expert at online-gambling.com

Matt Speakman Betting Expert at online-gambling.com

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Last updated: September 1, 2025

As the NFL season kicks off, DraftKings is combining technology with efforts to promote responsible gaming. To support Responsible Gaming Education Month (RGEM), the company is launching a new campaign aimed at promoting safe and responsible play among its users.

About the Campaign

DraftKings is launching a monthlong initiative that includes a special sweepstakes, giving participants the chance to win sought-after NFL tickets, including a grand prize trip to Super Bowl LX. To enter, users simply need to engage with DraftKings’ responsible gaming tools, like My Budget Builder and My Stat Sheet.

“We are excited to launch our sweepstakes initiative in celebration of Responsible Gaming Education Month, inviting customers to explore our tools in a fun and engaging way.”

Lori Kalani Chief Responsible Gaming Officer at DraftKings

As a leading operator, DraftKings is committed to providing customers with tools that support responsible play and improve their experience.

To build excitement for the NFL season and spotlight DraftKings’ newest responsible gaming tool, the sweepstakes will kick off with a chance to win NFL regular season tickets. Customers who use the My Budget Builder tool between August 26 and September 8, right after the first Monday Night Football game, will be entered to win.

Each following week, a different way to gamble responsibly will be highlighted, such as setting reminder alerts or exploring Smart Betting Tips in the Responsible Gaming Center. That means every week two more pairs of regular season tickets will be up for grabs.

In the final week, customers who use My Stat Sheet to review their personal play habits will have a chance to win the grand prize: an unforgettable trip to Super Bowl LX.

Highlighting Responsible Gaming Tools

Along with the RGEM NFL tickets giveaway, DraftKings is also celebrating the early success of My Budget Builder, which launched in June 2025. This new tool builds on the success of My Stat Sheet, an industry-first that provides customers with a personalized, clear summary of their play activity.

Since its launch over a year ago, My Stat Sheet has been used by around 3.4 million customers to review their activity and gain better insight into their play habits over time.

Conclusion

These efforts highlight DraftKings’ ongoing commitment to providing a fun, responsible, and top-tier experience for everyone. By continually investing in innovative tools, the company is making responsible play a key part of the customer journey.

To further emphasize this, DraftKings is sharing its new Code of Responsible Play with millions of customers ahead of the NFL season. The goal is to encourage responsible play, respect for all participants, and most importantly, enjoyment. As DraftKings continues to grow, responsible gaming will remain at the heart of its product design, customer education, and long-term strategy.