Entain Has an Interest in William Hill’s Assets Outside the United States

June 2, 2021 Matt Speakman

UK online gambling and sports betting company Entain has shown its attention in purchasing at least some of William Hill’s businesses outside of the US after the brand recently acquires by casino company Caesars Entertainment.

Entain Willing to Purchase William HillAccording to a Bloomberg press release, the Isle of Man’s interest arose a few months later itself became the subject of an unsolicited 11 B dollars acquisition by MGM Resorts International. The offer to the operator, formerly known as GVC Holdings, was turned down after the US casino giant rejected to increase its original bid.

Caesars Entertainment is preparing to sell William Hill’s assets outside the United States within months of its acquisition.

It happens with CZR, acquired one of the ancient brands in the UK betting market after signing a 3.7 B dollars takeover bid one month ago.

According to the Telegraph, the deal includes about 1400 stores on William Hill Street in the United Kingdom and could raise to 1.5 B pounds. British and European online companies of William Hill are also participating in the auction.

Domestic Dominance

Last January, Jette Nygaard Andersen becomes the CEO of betting giant Entain. She reported that her London Stock Exchange-listed company is interested in William Hill’s assets outside the US, including UK betting shops. The 52-year-old allegedly announced that her organization already owns 40% of the UK sports betting market shares through the Ladbrokes brand. She is also looking to buy Tabcorp Holdings Company for 2.7 B dollars.

Nygaard-Andersen allegedly revealed, “He is studying everything, so be sure to see if this is a great opportunity. There are many options, so let’s see.”

Entain is working online and is in charge of the iGaming domains at Coral.co.uk, Bwin.com, Eurobet.it, FoxyBingo.com, PartyPoker.com, Ladbrokes.com, and GalaCasino.com, having spent around 436 M dollars to get opponent Enlabs AB. According to Bloomberg, the worldwide online betting business is expected to experience double-digit annual growth totaling 158 B dollars through 2028. And that this expected profitability has led to the emergence of many betting providers, private equity firms, and press clubs racing for notable positions.

More about the Revenues

According to the news service, the total acquisitions or mergers related to ongoing or completed games rose 33% this year to 22 B dollars. Some notable examples have been revealed to include the purchase of Gamesys Group, most notably iGaming, by land-based casino operator Bally’s Corporation for $ 2.2 billion and the acquisition of Apollo for the assets in the United States of just over 6.2 B dollars of Sands Corporation.

Flutter is the owner of Paddy Power and SkyBet. They announced record-breaking sales of its United States industry during the 1st three months of 2021.

Gaming giant FTSE 100’s revenue rose 32% to 1.5 B pounds during the 1st three months. The group’s online sales were up 42% last year, and online sales in Ireland and UK are up 35%.

Therefore, it could be said that despite the pandemic the gambling sector has still been seeing huge revenue streams.

Back to top