How Technology Impacts the Gambling World?

September 3, 2019 John Isaac

Many changes are happening today in the US gambling field. This is mainly attributed to improving technology and the positive law changes taking place in different states that are overturning restrictions to ensure that gambling is legal. Online gambling has become a popular past time owing to its convenience and the variety of games offered. Research shows that the global online casino market is expected to surpass $60 billion by the year 2020.

Slot machines in a casino

Slot machines @ Stokpic/Pixabay

Social Gaming Apps

Over the last few years, there has been an increase in social casino gaming in the United States. This has become a crucial sector because of the huge amount of revenue that it generates leading to increased investment in novel casino game applications with no sign of stopping any time soon. Vendors are inspired to develop more innovative social gambling games because of the increased use of mobile phones and the internet. The number of social gamers is also increasing because online games enable them to interact and socialize through games as they participate in their favorite tournaments.

VR and AR Casino Games

The advancing technology has played a crucial role in casino development. As a result, new technology can now be used to create novel experiences that were unheard of in the gambling field. The development of VR and AR technology is one of the breakthroughs for smartphone users. This is because the latest graphics in smartphones means that gamblers can play more realistic games in virtual environments. With more players getting access to this tech, it will become more popular over the years.

Cashless Gambling

One of the major advantages of playing at online casinos is the fact that you do not have to carry liquid cash. Virtual casinos offer gamblers a wide range of payment options to cater to the needs of different players. Gamblers can opt to make payments through virtual currency transactions using a digital payment portal. This is beneficial to the players because they do not have to use cash whenever they are playing. Besides, the vendors can track the spending history of their players and this allows them to come up with customized offers and incentives.

Marketing Strategies are Changing

Many vendors have challenges reaching out to their clients in a non-intrusive and personal way through social media and mobile devices. This is because many mobile users today skip adverts and may even install ad blockers to keep advertisers away. As a result, vendors need to look for new ways of attracting new customers and making their ad content more informative and engaging.

Today, direct mail is considered one of the most popular marketing strategies that marketers are using to attract new gamblers. In addition, vendors are also using mobile apps, e-mail, and online markets to contact potential gamblers.

Artificial Intelligence

The truth is that the first online casinos run on Artificial intelligence (AI). This means that this trend will help to transform and take most gambling websites to better and higher levels. Artificial intelligence has become quite beneficial in setting deposits limits, developing a perfect reward system, and improving transparency in online payments. In 2019 and beyond, artificial intelligence is expected to bring in more customized gaming features.

As the years progress, it is expected that more online casinos in the United States will focus on social games and implementing VR and AR titles into their libraries. With the gambling laws becoming more favorable, the USA may become one of the online casino destination preferred by gamblers from across the globe. This means that American gamblers will be able to place their bets in a more secure and regulated gambling environment instead of illegally scrambling for overseas websites.

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