UK Campaign Promoting Safer Gambling

January 12, 2020 John Isaac

The British Betting and Gaming Council (BGC) has announced a campaign aiming to create a safer gambling community. The campaign known as “Limits are Good” has arrived as support of the group’s Safer Gambling Commitments which was launched last month with a purpose to help individuals the age between 18 and 34 who are at risk of over-indulging during the holidays.

Two gamblers

Men playing poker © quinonesnaomy/Pixabay

The campaigns will be focused on promoting online tools and programs that provide punters with the possibility of setting limits. This will include the Good Limits initiative that seeks to inspire statistical researches that suggest that all gamblers, consciously or unconsciously, set some kind of boundaries when gambling and betting are fun and enjoyable.

Addressing this, Brigid Simmonds, Chairman of BGC, said that since people set limits on everything they do, gaming and betting should not be excluded. She also mentioned that during the festive period when there are a lot of sporting events it’s important to keep track of how long and how much people spend on betting.

There Is a National Gambling Helpline

“Tools are available online and in betting shops and casinos to help you set your time and spend limits and we encourage everyone to use these. For those worried about their betting or gaming, there is the option to self-exclude from gambling entirely and support is available throughout the festive period from the National Gambling helpline 0808 8020 133.” – explained Simmonds.

The short clips which are part of the champagne are already uploaded on YouTube and will be shared all across different internet channels and retail locations across the UK.

The campaign will be measured by certain framework including a number of deposit limits set on average pre- and post-campaign; visitors to deposit limit pages online and in-app; media measurements such as cost per completed view of the short videos as opposed of the industry benchmark.

Wilmot Believes Operators Should Offer Limit-setting Gambling Tools

Gillian Wilmot, a Chairman and NED with extensive digital and big data expertise explained that the campaigns are based on real-life gambling behaviors with a purpose to promote tools that can help gamblers restrain themselves from excessive gambling and betting. She stated that the research revealed that most gamblers maintain a number of informal strategies to keep their gambling activities under control, therefore, by offering limit-setting tools, operators can do more to encourage their customers to gamble in a way which is safe and healthy.

The campaign which will be consisted of a number of 20-seconds videos and related content will be evaluated and published in about six months. The goal of the messages shared in those videos and related content is to inspire as many gamblers as possible to set their gambling habits under control, especially those who struggle with it. Moreover, the BGC opened a National Gambling helpline: 0808 8020 133 where gamblers can call and ask for help if they receive the message of the campaign in a way that it was intended to. BGC believes that gambling should be set some limits just as people set limits to any other activities in their daily life.

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